November Issue of Burst

November 2015 Burst eMagazine

Gaining Full Visibility into the Customer Journey

From desktop computers and cellphones to tablets and smartwatches, the customer journey is no longer a linear path on one device. Brands are tasked with understanding their customers’ behaviors and needs, as well as creating a consistent cross-device customer experience. Learn about the opportunities of cross-device marketing and how to gain more visibility into your customers’ purchasing habits.

RISE FEATURES

The Millennial Path to Purchase: Snapchat, Comparison Shopping, and More

Learn how to best reach the coveted Millennial audience.

Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success

Watch this webinar for best practices on incorporating calls into your PPC strategy.

Fashion Digital NY: Creating a Testing Culture

Read about the importance of A/B testing in growing your business.

AROUND THE WEB

Each month, Rise scours the web for captivating content digital marketers need to know.

5 Holiday Shopping Trends You'll Want to Know About this Year

Inc.

Consumers Know Exactly How They Want to be Marketed to

Adweek

Study: Website Performance Crucial to Customer Experience

MediaPost

Marketers More Optimistic About Data-Driven Revenues

eMarketer

INSIDE LOOK

Rise Is Named a 2015 Top Place to Work by Ad Age

Rise is proud to have been named one of the nation's 50 Best Places to Work in Advertising & Media by Advertising Age.

This distinction adds to our growing list of 2015 workplace honors. Most recently, Rise was named to the Chicago Tribune's list of Chicago's Top Workplaces, and was recognized as one of Chicago's Best & Brightest Companies to Work For for the second year in a row.

View more details here.

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